Apple iPhone 6S Slammed In China By New Android Models And Pressure To Buy Local: 'I Guess I'll Buy One Eventually'
Apple iPhone 6S Slammed In China By New Android Models And Pressure To Buy Local: 'I Guess I'll Buy One Eventually'
@ At the Apple Store on Shanghai*s Nanjing Road, crowds thronged around the tables to see the new iPhone 6S on Friday, but only those who*d prebooked online could actually buy one.// © After queuing in a separate area, they were cheered and applauded by Apple staff as they were ushered into the roped off zone in small groups to pick up their purchases.//
@ The warm welcome was hardly surprising: In the sluggish global economy, Apple needs to maintain its position in China.// Since last year, the country has become the company*s biggest market, and the iPhone even became China*s biggest selling phone for a few months earlier this year.// © But the challenges are increasing.// In the first six months of the year, China*s mobile phone sales were actually down by some 4 percent for the first time since the financial crisis in 2009.// And there is stiffer competition ahead for Apple from Chinese brands like Xiaomi, along with calls for
@ Chinese consumers to **buy local** to help boost the economy.//
It all means that Apple is very keen to ©convince customers that they want a new iPhone, less than a year after the previous model was launched.//