Apple iOS 9 Ad Blockers Pose Big
Threat To Google, Facebook And
Twitter
@Apple*s decision to allow ad blocking software on its Safari mobile browser for the first time has sent shockwaves of fear throughout the online publishing world.// But some of the biggest tech companies in Silicon Valley are also facing the loss of crucial ad revenue, and Google Inc.// ©stands to lose more than most.//
@It turns out, the Mountain View, California, search giant is more at risk from mobile ad blockers than some of its biggest rivals, specifically Facebook Inc.// and Twitter Inc.//, according to new research from MoffettNathanson.// Mobile ad blockers could put almost a third of Google*s © revenue at risk, compared with 29 percent of Facebook*s revenue and only 14 percent of Twitter*s revenue, senior analyst Michael Nathanson wrote in a research note Friday.//
@Facebook, meanwhile, fared slightly better as 92 percent of its mobile add revenue comes through apps that would not © be affected by ad blockers.// Similarly, Twitter gets 94 percent of its mobile revenue from unaffected apps.//